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Posts Tagged ‘Wheaties’

Only a select few to endorse Wheaties

Posted by ZA on July 28, 2009

In the 80+ years that General Mills has marketed Wheaties there have been thousands of great athletes featured on their boxes of cereal.  Everyone from Andre Agassi to Kristi Yamaguchi have been featured on the front of the famous orange box.  Being selected to appear on the cover of a box of Wheaties is quite an accomplishment; one that only the best athletes and teams will ever experience.

But as prestigious as it is to appear on a Wheaties box, it is even more so to be named a spokesperson for the iconic brand.  Wheaties has only had 7 athletes who were selected to serve as spokesperson for their product.  They are all athletes who transcended their sport and were famous around the globe.  The seven Wheaties spokespersons are athletes who excelled both on and off the field.

Athletes who served as Spokesperson for Wheaties:
* Bob Richards (Pole Vaulter)
* Bruce Jenner (Track & Field)
* Mary Lou Retton (Gymnast)
* Walter Payton (Football player)
* Chris Evert (Tennis)
* Michael Jordan (Basketball)
* Tiger Woods (Golf)

There are not published details on how much these athletes were paid by Wheaties to endorse their product.  But the distinction of being a spokesperson for a brand so closely linked to sports greatness is surely a thrill for each of these star athletes.

Full list of athletes who have appeared on a Wheaties box.

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