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Posts Tagged ‘ticket sales’

Portland Trailblazers use marquee opponents to sell tickets

Posted by ZA on November 2, 2009

Interesting that the Portland Trailblazers are using their marquee opponents to sell single game tickets.  On the tickets page of their official team website, the Trailblazers have a section on Upcoming Home Games.  In it they say, “Can’t wait to see guys like Lebron, Shaw, D-Wade and Kobe when they come to town…”  Directly above it they have a photo of Lebron James and Dwayne Wade (see image below).

There is nothing wrong with Portland promoting their opponents to sell more tickets, many teams have used this same technique.  The New Jersey Nets are giving their fans jerseys of the star player on the opposing team.   And there are certainly more people in Oregon who want to see a Blazers game against global icon James, so promoting a name like Lebron creates more awareness.  But I’m surprised a team as good as Portland, with such strong fan support, would want to  promote an opponent just to sell more tickets.

The story that Portland’s marketing department needs to tell is about their own young, exciting, talented squad.  They need to be connecting the fans in Portland with the players on the Trailblazers.  This is no longer the “Jailblazers”; this Portland squad has marketable young stars in Brandon Roy, Lamarcus Aldridge and Greg Oden.  The Portland front office needs their fans to know that Rudy Fernandez’s favorite food is paella and that Jerryd Bayless was born the same year that Bull Durham hit movie theaters (1988).

These days there is no shame for a professional sports team doing whatever it takes to sell more tickets.  The bottom line for most of the teams and leagues is that attendance figures are what they are judged on.  But I hope the Portland Trailblazers don’t overlook their own great story.  More long-term success will come from promoting their own team.

Portland Trailblazers ticket offer

Portland Trailblazers ticket offer

Posted in Attendance Figures, NBA | Tagged: , , | 2 Comments »