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Posts Tagged ‘TaylorMade’

TaylorMade-Adidas with “world’s longest job interview”

Posted by ZA on July 27, 2010

TaylorMade-Adidas have come up with a unique promotion to find their next Social Media Catalyst.  The promotion is actually a job interview in which the two finalists for the position travel around the globe playing golf.  Their assignment is to chronicle their journey via social media; whichever candidate gets the buzz will land the position at TaylorMade-Adidas.  I think this is a great idea by the company to generate some inexpensive buzz.  Also its the kind of thing that will get them a lot of attention from talented workers who may want to join such a progressive company.  My prediction is TaylorMade-Adidas probably winds up hiring them of the candidates competing for Social Media Catalyst.

Read the full story here at AdAge.

Adidas is the parent company for TaylorMade, they acquired them in 1997.  The TaylorMade-Adidas combination generated over $800 million in sales in 2009, which was down a bit from previous years. TaylorMade-Adidas generated over $1 billion in revenue as recently as 2006.  TaylorMade manufactures clubs & golf balls, while Adidas sells golf apparel and shoes.

Some of the more notable professional golfers who endorse TaylorMade-Adidas are:
Paula Creamer (LPGA)
Jim Furyk
Sergio Garcia
Retief Goosen
Dustin Johnson
Kenny Perry
Justin Rose
Mike Weir

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Posted in Adidas, Apparel & Shoes, Golf, Uncategorized | Tagged: , , , , , , , , | Leave a Comment »

Golfsmith backs Sergio Garcia at Masters

Posted by ZA on March 26, 2009

Golfsmith is backing Sergio Garica, but not sponsoring or endorsing the Spaniard.  Instead they are putting a wager on him to win the Masters, well sort of…  What is for sure is that Golfsmith’s new promotion will get people, who participate, rooting for Sergio Garcia to win the 2009 Masters.

The offer from Golfsmith is that anyone who buys select TaylorMade drivers at Golfsmith will get their money back if Sergio wins at the Masters.  You buy a driver for full retail price, then if Sergio wins you get your money back but get to keep the club.  Pretty cool, huh?  I bought my new TaylorMade driver last year so unfortunately I’m not eligible.

But I still like the promotion because its unique and will draw attention.  It is also a smart bet for Golfsmith because most golf experts would say that Sergio is a long shot to win the Masters.  Sergio has yet to win one of golf’s majors, although he came close at the British Open before choking it away on the final holes and in a playoff.

The Golfsmith promotion was already written up in AdAge and it will probably get a lot of attention in the golf community and blogosphere.  So even if Sergio does pull of the miracle victory at Augusta National and Golfsmith has to pay up for all of the TaylorMade drivers they sell.  The attention generated on the promotion will still be worth the cost to Golfsmith.  Golfsmith is receiving some positive brand exposure for offering the promotion and they will probably sell a few extra TaylorMade drivers.  So to me it is a smart move by the golf retail giant.

Click here to shop at Golfsmith.

Posted in Golf, Sports Brands, Sports Marketing | Tagged: , , , , | Leave a Comment »