BrandDunk

Branding the World of Sports

Posts Tagged ‘NBC Sports’

Who can compete with ESPN?

Posted by ZA on January 19, 2011

The FCC may have just unleashed the most viable option to compete against “the Worldwide Leader”.  NBC Universal and Comcast have the resources to go compete with the boys in Bristol.  But rather than me telling you about it, go read this excellent blog post from Dan Shanoff on how NBC Sports Network is setup to try to challenge ESPN.

If NBC Comcast is able to do some of the things Shanoff suggests, then we as fans win.  Because as great as ESPN is, they’ll be much better with competition.  They are “the Worldwide Leader” but I want to have a second option that is just as good.  I want to see Sunday Night Football quality broadcasts brought to more sports.  Now that NBC and Comcast are rolling up their sleeves, that might come very soon.

Posted in ESPN, Internet, NBC, Sports Television | Tagged: , , | Leave a Comment »

NBC will lose money on 2010 Vancouver Olympics

Posted by ZA on January 12, 2010

According to NBC Sports president, Dick Ebersol, the peacock is going to lose money to broadcast the Olympics for the first time in their history showing the Games.  AdAge article quoted Ebersol as saying, “…we will, for the first time in all my years at NBC, lose money on an Olympics”.  Ebersol blamed the cost to secure the broadcast rights for the Olympics and a slumping economy which hurt early ad sales.

NBC Sports paid over $800 million dollars to broadcast the 2010 Winter Olympics in Vancouver, Canada.  That amount was just below the near $900 million they paid for the 2008 Beijing Olympics.  But the Summer Olympics generate a ton more ad sales revenue than their winter counterpart.  That is why the IOC sells the broadcast rights commitment as a block of two that includes the upcoming Summer and Winter Games; you cannot buy rights to the Summer Games without taking the Winter Olympics as well.

In addition to the broadcast rights, NBC also has to spend heavily on production costs for the Olympics.  They have a staff of hundreds that broadcast from a remote location for the 2 weeks of the Olympics; some of those people have been in Vancouver for more than a year getting setup for these games.  So NBC has big costs to recoup on their Olympics production.  One key to doing so will be to build up campaigns around Winter Games athletes that get US television viewers to tune in during the Olympics.  If NBC can create interest in the athletes and sports of the Winter Games, then they will make more money on their broadcast rights.

Posted in NBC, Olympics, Sports Television | Tagged: , | 3 Comments »