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Posts Tagged ‘MLB’

Checking in at a major league ballpark

Posted by ZA on November 3, 2010

Located based services are becoming part of our every day lives, so it is only natural that those services connect to professional sports.  Now we even have stats to back them up, since AdAge compiled data on Foursquare check-ins at Major League Baseball ballparks in 2010.

If I ran the marketing department for any at the bottom of the list below, I would be working my butt off to make sure more fans were checking in at my part in 2011.  Check ins are a free, natural and sometimes viral way to spread the word about your team.  So why not take advantage of this opportunity?

Top 10 Foursquare Check-ins at MLB ballparks (2010)
1. AT&T Park (36,263 check-ins)
2. Yankee Stadium (35,373)
3. Wrigley Field (25,203)
4. Fenway Park (19,956)
5. Citizens Bank Park (19,889)
6. Citi Field (17,661)
7. Dodger Stadium (15,461)
8. Nationals Field (13,420)
9. Turner Field (13,383)
10.  Miller Park (11,647)

Click here to see the complete list at AdAge.

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Posted in Internet, MLB | Tagged: , | Leave a Comment »

ESPN voted most innovative sports company

Posted by ZA on February 23, 2010

FastCompany just released its 2010 top 10 list of the Most Innovative Sports Companies and the Worldwide Leader in Sports, ESPN, was at the top of the list.  Below is the top 10 list and here is a link to the full article.

Top 10 Most Innovative Sports Companies (by FastCompany)
1. ESPN
2. Indian Premier League (IPL)
3. Sportvision
4. MLB Advanced Media
5. AEG
6. Populous (formerly: HOK Sports)
7. Cleveland Cavaliers
8. Turner Sports Interactive
9. Cisco Systems
10. Spyder

[Assist: SportsBusinessDaily]

Posted in Internet, Sports Brands | Tagged: , , | Leave a Comment »

Will the NBA learn crisis management from MLB?

Posted by ZA on October 29, 2009

The steroid era in Major League Baseball has forever tainted the game.  Most fans cannot watch an MLB game without wondering who is using performance enhancing drugs.  Some of the best players in the game have been linked to PEDs; Alex Rodriguez, Jason Giambi and Manny Ramirez.  And baseball’s biggest stars in this era have had the steroid rumors swirl around them, including; Barry Bonds, Roger Clemens, Mark McGwire and Sammy Sosa.  What has MLB done to help this situation?  What has the commissioner done to restore confidence that his players are clean?  Not much.  It seems their official stance is similar to AIG’s; just shut up and hope all of the negative attention goes away.

Now it is the NBA’s turn to defend itself against the rumors that their league is tainted.  These rumors come from a familiar source, former NBA referee Tim Donaghy.  In his new book, Blowing the Whistle, Donaghy tells tales of the NBA refs working on behalf of the league to make games close.  He asserts that he and fellow refs would make side bets that affected how they called the game.  Worse he says that the league would instruct their officials to assist certain teams when a certain team winning was important to the league (sorry Sacramento Kings fans).  Donaghy says a lot of damning stuff in the book; here are some more excerpts posted by Deadspin.

If any of the allegations by Donaghy are true, then the NBA has a huge problem they need to correct.  The question now is how seriously will NBA Commissioner David Stern take these assertions from Donaghy?  Will the league investigate further to see if these stories are true?  Will they address this head-on or just hide and hope it goes away?  A conspiracy theorist might already wonder if the league is punishing their referees by locking them out and using replacement refs to start the 2009-2010 season.  Maybe there is more going on there than the two sides not being able to come to an agreement on a deal.

Back to reality, the NBA has to handle this situation carefully in my opinion.  They don’t want to overreact because there is no proof any of the allegations are true.  Remember that Donaghy is a convicted felon, who ratted out the mobsters he was helping to gamble on games and that Tim is likely broke.  Which are all reasons he might not be the most reliable source and could very easily have embellished details in his book to make some extra cash.

But that’s a dangerous game of chicken to play if the NBA is going to simply say that Donaghy is a liar and not look into this matter further.  Because it would take very little for this situation to escalate.  What would it take to corroborate the stories told by Donaghy in his book?  Just one other referee or player to step forward and validate Donaghy’s stories; then the NBA would have a sh*tstorm of negative media.  This is likely what keeps David Stern up at night; someone coming forward to validate the claims of the NBA’s disgraced former referee.

If I’m Commissioner Stern, I would get on top of this situation now and find out if any of this is true.  That would allow them to quickly correct any wrongdoing they discover and refute anything they find out is not true.  If there is any wrongdoing by the league office or their refs, then they need to apologize to the fans and insure this never happens again.  People will still love the NBA and they’ll respect the game more if they know it’s clean.

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Posted in MLB, NBA | Tagged: , , , , , | Leave a Comment »

Top sports media sites – August 2009

Posted by ZA on September 21, 2009

Who is the top sports media site on the web today? Yahoo Sports according to ComScore ratings (August 2009) of the top sports sites on the web.  Although a large portion of that traffic is due to Rivals.com which accounts for almost 1/3 of Yahoo Sports 29 million number.  So Yahoo seems to be getting some value from the $100 million they spent to buy the Nashville company in 2007.  Rivals has a strong network of college fan communities, although it could be weakening since the top Rivals brass has now exited stage left.  But for now Yahoo is on top of one key internet category, who are the other top sports sites?

Top 10 Sports Media Sites (August 2009)
1. Yahoo Sports (includes Rivals.com)
2. ESPN
3. NFL Internet Group (includes all team sites)
4. Fox Sports (includes Scout.com)
5. MLB.com (which counts traffic from all team sites)
6. Fantasy Sports Ventures
7. CBS Sportsline
8. Fanhouse
9. Sports Illustrated sites (includes FanNation)
10. Stack Media
Honorable Mention: NBC Sports (includes Pro Football Talk)

Posted in CBS, ESPN, Fox, Internet, NBC, Sports Marketing | Tagged: , , , , , , | 1 Comment »

Yankees caught with performance enhancing substance?

Posted by ZA on April 20, 2009

The New York Yankees have been caught red handed providing a performance enhancing substance to members of their team.  The result has been an overabundance of home runs at new Yankee Stadium.  Yankee home games are averaging 4.5 home runs per game, which translates to approximately 350 home runs over the course of a season.  The current rate of home runs is more than 3x greater than the 1.35 home runs per game average at Camden Yards and US Cellular Field, which shared the top two spots in 2008.

The performance enhancing substance being provided by Yankees brass?  Wind.  The design of new Yankee Stadium is causing a wind tunnel that has caused the rash of home runs.  Darren Rovell at CNBC was first to report on the story and said the Yankees are examining the “wind tunnel” effect causing all of the home runs.  Then a Accuweather story said that the angle of the seating in the new stadium “could have an effect on wind speed across the field”.  Accuweather went on to say that the “wind tunnel” conditions are most prevalent now and in late Fall, so the homers presumably would not keep up at this pace.

I’m sure this story will continue to evolve as it is investigated by the team, league and media.  But there is one thing that I’m already sure, that the Yankees are not happy at the thought that their $1.5 billion dollar stadium has a flawed design.  And if that turns out to be true, then I expect Populous, the architects who designed new Yankee Stadium, might be looking to change their name back to HOK Sport to hide from this embarrassment.

Posted in MLB, Stadium Construction, Venue Information | Tagged: , , , | Leave a Comment »

New York Yankees COO comes clean

Posted by ZA on March 30, 2009

A lot of executives put off the persona that nothing phases them…they subscribe to the ‘never let them see you sweat’ mantra.  But not New York Yankees COO, Lonn Trost, who will tell you exactly how he really feels.

The Yankees’ Trost had a great quote in the Newark Star-Ledger about how he is feeling coming into the 2009 baseball season.   Trost said, “Most expensive stadium, highest prices and the worst economy in history means I don’t sleep at night.  Everybody in every walk of life is suffering from the economy, and we’re no different“.

One of the most powerful people in one of the most successful sports franchises on the planet isn’t getting a good night’s sleep.  He’s worried about how the Yankees are going to fill up their luxurious, new stadium every night.  I love that Trost is so honest about the Yankees situation, because I’m not sure everyone in his position would be so candid.

Trost is probably right not to be sleeping so well, because the challenge facing the Yankees is a daunting one.  They are opening up the new Yankee Stadium at a time when discretionary spending in New York City is at one of its lowest points this decade.  The financial sector of New York has taken it squarely on the nose during this economic downturn.  The Yankees were obviously counting on selling luxury seats to many of those who were most effected.

With many of those prospects suddenly unable to buy season tickets at new Yankee Stadium, the team was forced to put those tickets on-sale to the public.  The single game ticket on-sale the Yankees offered through Ticketmaster featured scores of seats priced between $350 and $2600.  Imagine the pain the Yankees are feeling selling that $2600.00 Infield Box seat on a game-by-game basis.  The only thing worse would be not selling that seat.  Lonn Trost is a guy who is most feeling that pain.

In the long-run the New York Yankees will be fine.  But the next few seasons, particularly after the hype of this inaugural season in the new ballpark is gone, could be rougher financially than what they’ve experienced recently.  The Yankees are going to face the same challenge other MLB teams have faced for years.  They’ll be forced to watch their spending closely as they try to sell out all of their tickets.

[Assist: Sports Business Daily]

Posted in MLB, Sports Brands, Tickets, Venue Information | Tagged: , , | Leave a Comment »