BrandDunk

Branding the World of Sports

Posts Tagged ‘Maria Sharapova’

Endorsement Profile: Maria Sharapova

Posted by ZA on December 11, 2009

Athlete: Maria Sharapova
Sport: Tennis
League: WTA
Agent: IMG (Max Eisenbud)
Age: 22   (April 19, 1987)
Rank in SI’s richest athletes: 13 (International list)

Maria Sharapova endorsement deals (thru Dec. 2009):
* Canon
* Cole Haan
* Land Rover
* Nike (athletic shoes & apparel)
* Parlux Fragrances (perfume)
* Prince (tennis racquets)
* Sony Ericsson
* Tag Heuer
* Tiffany & Co

Former Sharapova endorsement deals:
Colgate-Palmolive, Gatorade, Motorola & Tropicana


Maria Sharapova endorsement potential:
Maria Sharapova is the top female endorsement star in the sports world.  Sharapova has competition from Venus & Serena Williams, Danica Patrick, Michelle Wie and Lorena Ochoa; but Maria is still the top endorser among female athletes.  Sharapova’s endorsement success has been helped by her good looks; she was named in 2005 as one of People magazine’s 50 most beautiful celebrities in the world.  But Sharapova is not just another pretty face (i.e.- Anna Kournikova), she is one of the top players in tennis who has won 3 of the 4 tennis major tournaments.

Only in her early 20’s Sharapova is already a global brand, which her sponsors take advantage of by featuring her in advertisements in the United States, Europe and Asia.  She is from Russia, but does not endorse any Russian companies.  But her lineup of endorsement deals is the envy of any athlete in the world.  She has some of the biggest companies on the planet tailoring their marketing campaigns around her name.  Canon has featured Sharapova in new product launches which were so successful that they even made Maria’s dog a star.

What’s next for the tennis superstar slash celebrity slash endorsement queen?  Maybe retirement.  Maria has made comments that she doesn’t plan to play tennis for her another decade.  She’s said she would like to follow the lead of Justine Henin and retire young so she can pursue other life goals.  That means that sponsors who wish to align their brand with the top earning female athlete on the planet better hurry up.  Maria Sharapova is in her prime as an endorsement star, but there may not be that many years left for advertisers to sign her if she decides to follow her dreams to raise a family.

Maria Sharapova commercial for Canon:

Advertisements

Posted in Apparel & Shoes, Athletes, Endorsement Deals, Endorsement Profile | Tagged: , , , , , , , | Leave a Comment »