BrandDunk

Branding the World of Sports

Posts Tagged ‘Major League Soccer’

Professional team gives refund for bad game

Posted by ZA on May 10, 2010

The Seattle Sounders, a US professional soccer team from the MLS, has made a bold move that very few pro organizations have ever considered.  The Sounders announced that they are going to refund their fans for a game in which they lost.  Seattle’s “humiliating” home loss to the Los Angeles Galaxy on Sunday was the game that prompted the refund.  The 4-0 loss prompted Sounders players to say the fans deserved better and it appears the Sounders management agreed with them.  All Sounders season ticket holders will receive a one-game credit towards their season ticket purchase next season.

I think it’s refreshing to see a team take position.  It’s not something that most teams are able to do, but Seattle will undoubtedly benefit from this move in fan and media support.  Most of the coverage of the Sounders today is people commenting on this rare, but forward thinking, move by the team execs.  Fans have become so accustomed to just taking whatever their team serves up, that when a team goes out of their way to repay the fans, it makes us all stand up and take notice.  Kudos to the front office of the Seattle Sounders.

[Assist: Sports Business Daily]

Advertisements

Posted in Soccer | Tagged: , , | 2 Comments »