Branding the World of Sports

Posts Tagged ‘EA Sports’

NBA star on the rise: Kevin Durant

Posted by ZA on September 22, 2009

This New York Times article is a glimpse into the life of Oklahoma Thunder forward, Kevin Durant.  The Times labeling his as a “Rising Star” within the league, which could soon be an understatement.  Durant seems to be on the verge of becoming one of the marquee players in the NBA, the same way he did in high school and college.  I watched him during his one season at the University of Texas and he’s an athlete that has a near limitless upside.

I think Durant will continue to use his time in Oklahoma City to hone his game and mature his body.  Then when he’s a free agent, he’ll take his game to one of the big media markets (e.g.- New York City) to become a star.  He’s a low key, fly under the radar type of guy – so it’ll take that type of move to thrust his name into the national conversation.  But it’ll be his play on the court that keeps the media and fans talking about him, because there is very little on the court that he cannot do.

I also expect the endorsement dollars to start to flow once KD is in a major market (current Kevin Durant endorsement deals).  His current deals with EA Sports, Gatorade, Nike and Upper Deck should only grow bigger.  And plenty of new brands will line up to get one of the top, young athletes in sports to endorse their produce.  They’ll love how his polite, almost shy demeanor compliments the fiercest competitor that comes out on the basketball court.  Durant will be a millionaire many times over before he’s 30 and quite possibly once of the best basketball players of this generation.

Kevin Durant photo from

Kevin Durant photo from

Posted in Athletes, Gatorade, NBA, Nike, Sports Brands | Tagged: , , , | Leave a Comment »