Branding the World of Sports

Posts Tagged ‘Dallas Cowboys’

AdAge article on stadium sponsorship lists BrandDunk

Posted by ZA on June 16, 2010

Rich Thomaselli used some quotes from our conversation in his AdAge article (click here) on how the Meadowland landing the 2014 Super bowl might help naming rights deal on that stadium.  I thought Rich had a good angle on this story because those events will help to land bigger naming rights deals for Jets/Giants and Cowboys Stadium.  That is likely one of Jerry Jones ulterior motivations behind bringing these major events to Jerry World.

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New Dallas Cowboys stadium called Cowboys stadium

Posted by ZA on May 13, 2009

This one was almost too predictable to even mention, but the Dallas Cowboys have decided to name their new stadium Cowboys Stadium.  The new Cowboys Stadium will host its first NFL football game this Fall.  It replaces Texas Stadium which was the home of the Dallas Cowboys in Irving for the past few decades.

The writing has probably been on the wall for some time on this decision.  I think Jerry Jones originally had visions of a 8 figure per year naming rights deal with AT&T or some other corporation.  When the economy tanked those deals dried up, which is why the Cowboys are going with a non-corporate name right now.  I expect Jerry will continue to shop a naming-rights deal to anyone corporations interested in partnering with “America’s Team”.  The opportunity to associate a corporate brand with one of the finest stadiums in the world is too great a chance for exposure to stay on the shelf for long.  I expect it’ll stay as Cowboys Stadium for the start of this season, but at some point this season or next Spring a major deal will be announced that provides some corporation with venue naming right for Cowboys Stadium.

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Idiotic quote on 2009 NFL Draft from Dallas Cowboys VP

Posted by ZA on April 28, 2009

The 2009 NFL Draft was barely 24 hours old and the Dallas Cowboys were already in full spin mode about the players they picked.  While justifying their picks a team executive uttered one of the most stupid things, that someone who relies on fans to support their club, could say.  Is it the dumbest quote by an NFL executive? It is certainly in the running.  When asked about the draft by reporters, team owner Jerry Jones’ son had this to say:

Our fans may not be excited, but we aresaid Stephen Jones, Vice President of the Dallas Cowboys.

Okay maybe I’m being a little hard on Jerry’s son, I’m sure he gave dozens of other soundbites that were much more positive.  But why even say what he did?  Why acknowledge that your fan base is unhappy with the decisions being made by the team.  Openly admitting you know of their displeasure only furthers the now widespread perception that the Cowboys fumbled the 2009 Draft.

Worse yet, it is an arrogant position to take to separate yourself from your fans.  I feel like Jones was reacting to the criticism by saying that the team has a more important opinion on the matter than Dallas Cowboys fans.  Is the team management more seasoned in making NFL personnel moves than their fans?  Of course.  But many of their fans have been with the team before Jerry and Stephen arrived, so its foolish to downplay their opinion on the team.

The right way to deal with it?  I would either stay focused on the positives and not even bother to address the issue.  Or if I felt compelled, then I would address it in a less divisive manner.  I would not risk alienating the players I just drafted by admitting their new fans don’t care for them.  I also don’t want to put down my paying customers by saying my opinion on the matter is above theirs.  Stephen Jones did both in my opinion, which was a boneheaded admission on his part.

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Soccer provides an outlet from Cartel violence in Mexico

Posted by ZA on April 8, 2009

Nice piece from the New York Times on how soccer has provided a positive diversion to residents in Ciudad Juarez, Mexico.  Juarez is a city known as one of the most violent places on Earth; with an estimated 4000 murders in Juarez over the past couple of years.  Juarez residents have been terrorized by the violence drug cartels brought to their city.  So what do the good people of Cuidad Juarez have to keep them smiling?  Soccer, specifically their hometown Indios football club.

Los Indios de Juarez is the local professional team that has played in Mexico’s top two divisions.  The team is as popular in Juarez as the Yankees are in New York or the Cowboys are in Dallas.  But while American professional athletes live a privileged life, the Indios players live in fear that their families might be harmed by the Mexican cartels.  A few incidents that have occurred have prompted some Indios players to send their families to live in safer cities within Mexico.  The article says that fans attend Indios games that are played under intense security.  And while it says they generally tune out their fears while the Indios are playing, they quickly return to the dangerous reality of daily life in Juarez once the game ends.

Very sad the situation these good people in Mexico are forced to live within.  Hopefully the combination of the federal troops that were sent to Juarez in early 2009, and the intense media spotlight on the Cartel violence will help their situation.  In the meanwhile I know that I’ll be rooting for Los Indios de Cuidad Juarez because I’ll know each victory gives their fans something to be happy about.  Each Indios victory gives the residents of Juarez some much deserved joy that their dangerous lives might otherwise not permit.

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Suites in the new Cowboys Stadium are flawed

Posted by ZA on March 12, 2009

For over two years we’ve been hearing about the unveiling of the grandest stadium in sports, the new home for the Dallas Cowboys (aka: Jerry World).  The story has consistently been the same, that Jerry World will be the finest stadium in professional sports.  Packed with every imaginable amenity to make a Cowboys home game more fun than breakfast in Paris, lunch at Disneyworld with the kids and dinner in Las Vegas.

But now the story is starting to change.  Oh no, not the official story from the Dallas Cowboys.  They all still have smiles on their faces and are saying that sales are going just fine.  They continue to justify that by pointing out that they have 273 out of 300 luxury suites leased.  Nero also played the violin as Rome burned.

The reality is that the luxury suites and other premium areas in the new Cowboys Stadium are beyond what the current marketplace wants to buy.  The economy today is different than two years ago, so the Cowboys need to take some proactive steps to make sure they are adjusting to the changed economy.  Darren Rovell nails this concept in his article about the Cowboys Stadium.

A few interesting tidbits from Rovell’s story:
* There will be people who break their luxury suite leases at the new Cowboys Stadium.
* The Giants, Jets, Mets and Yankees are all dealing with similar issues at their new stadiums.
* Safeco Field converted 8 of their luxury suites into a large area that could be sold to smaller businesses.

Not sure if Jerry Jones is reading CNBC today, but if he does see the article he might consider making some changes now.  Never wrong to admit you overestimated the market.  The Cowboys have already (smartly) started to lower prices on some of the premium PSL’s they offer, so why not change the plan on luxury suites as well.  Doing it now might save millions in dollars down the road.

Posted in NFL, Stadium Construction, Venue Information | Tagged: , | Leave a Comment »