BrandDunk

Branding the World of Sports

Posts Tagged ‘CNNSI’

LeBron’s brand is on the line with his NBA decision

Posted by ZA on July 2, 2010

Now is the time for LeBron James.  This is one of those moments that will shape his legacy.  It won’t be “the moment” which will presumably happen the next time(s) he is playing for an NBA Championship.  But his decision this Summer on free agency will set the path for the next stage of his basketball career.  Will King James stay in Cleveland?  Will LeBron jump to the Bulls, Clippers, Heat, Knicks, Nets or other?  No one knows right now, probably not even LeBron.  So for now we are all witnesses to LeBron’s free agency frenzy.

One key aspect of LeBron’s decision that I feel deserves more attention is: how will LeBron’s decision shape his public image?  LeBron is not just a basketball superstar, he is a global brand.  So he, and his team, have to think bigger than basketball in this decision.  They need to think about which option will give him the best chance to win on the court, but they also need to consider what will help promote his brand and how the public will react to his decision.

I think Michael Rosenberg nails the public perception part of this decision in his CNNSI commentary.  Rosenberg’s comparison of LeBron’s decision to those of other sports superstars Shaq and A-Rod is quite shrewd.  Alex Rodriguez went to New York and won a ring, but the public will always see these Yankees teams as Derek Jeter’s team.  If LeBron goes to Miami to play with Dwayne Wade, then he becomes A-Rod to Wade as Jeter.  Rosenberg goes on to detail why James going to Chicago would cause similar issues for how he’s viewed by sports fans.  Rosenberg basically concludes that the best option for LeBron’s brand image is to stay in Cleveland and win.  I agree, and think this is a must read article.

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Posted in NBA | Tagged: , , , | 2 Comments »

Top 10 Richest Athletes in the World

Posted by ZA on July 1, 2009

The economies of the World may be slumping, but the business of sports is still booming.  The top leagues, teams and athletes will all still be pulling in plenty of money this year.  From rich team contracts, to astronomical earnings, to lucrative endorsement deals.  There will be lots of cash pouring into the bank accounts of the top athletes in sports.   But which athletes are the richest?  Which are the top earning athletes in the World today?  CNNSI has recently released their 2009 list of the Fortunate 50, which is a list of the 50 top earning athletes in the United States.  They also published their list of the top 20 earning International athletes.  Below is a compilation of the two lists, so it is a list of the top 10 earning athletes in the World today.

Top Earning Athletes in World:
1. Tiger Woods ($99MM)
2. Phil Mickelson ($52MM)
3. David Beckham ($45MM)
4. Lebron James ($42MM)
5. Kimi Raikkonen ($40.1MM)
6. Manny Pacquiao ($40MM)
7. Lionel Messi ($39.9MM)
8. Alex Rodriguez ($39MM)
9. Fernando Alonso ($35MM)
9. Valentino Rossi ($35MM)
9. Shaquille O’Neal ($35MM)
10. Kevin Garnett ($34.7MM)

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Posted in Athletes, Endorsement Deals, Golf, Money, NBA, Soccer | Tagged: , , , | 29 Comments »