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Archive for January, 2011

What is the worst Super Bowl commercial of all-time?

Posted by ZA on January 28, 2011

AdAge is conducting a poll to find the “Worst Super Bowl Ad Ever”.  While there are some dousies on AdAge’s list, I think they missed including the worst Super Bowl commercial of all-time.  That distinction goes to the Careerbuilder.com “Follow Your Heart” commercial that aired during Super Bowl XLII in 2008.

The CareerBuilder spot had a decent message, but the presentation was awful.  No one wants to see a heart pop out of a ladies chest.  The shot of her sitting at her desk with the hole in her sweater is just plain bad; that alone should have gotten this concept left on the cutting room floor.  Watch the commercial below and give me your feedback – do you like it or is it disgusting?

CareerBuilder “Follow Your Heart” Super Bowl commercial

Posted in NFL | Tagged: , , , | Leave a Comment »

I agree with Antonio Cromartie

Posted by ZA on January 27, 2011

I never thought I would utter those words, but I do agree with his take on the disagreement between NFL players and owners.  Cromartie said, “You don’t get no information about nothing from the union or the owners…they need to get their damn minds together and get this (expletive) done and stop (complaining) about money.”

I might have chosen different words, but his sentiment is correct.  The money both sides are negotiating is significant, enough for everyone to make out really well.  But in typical fashion for negotiations, both sides are doing a lot of posturing and not really presenting their case.  They believe that a strike or lockout is the best way to get the other side to cave in to their needs.  Rather than I’d like to see them lock the NFLPA leadership and NFL owners in a room, then not let them out until a deal is struck.

So Cromartie is right on in my opinion, at least on how the two sides should negotiate.  I don’t agree with Cromartie when he threatens to “smash ur face” to Seahawks QB, Matt Hasselbeck.  But Hasselbeck did insult him, so that’s between the two them.

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Who can compete with ESPN?

Posted by ZA on January 19, 2011

The FCC may have just unleashed the most viable option to compete against “the Worldwide Leader”.  NBC Universal and Comcast have the resources to go compete with the boys in Bristol.  But rather than me telling you about it, go read this excellent blog post from Dan Shanoff on how NBC Sports Network is setup to try to challenge ESPN.

If NBC Comcast is able to do some of the things Shanoff suggests, then we as fans win.  Because as great as ESPN is, they’ll be much better with competition.  They are “the Worldwide Leader” but I want to have a second option that is just as good.  I want to see Sunday Night Football quality broadcasts brought to more sports.  Now that NBC and Comcast are rolling up their sleeves, that might come very soon.

Posted in ESPN, Internet, NBC, Sports Television | Tagged: , , | Leave a Comment »

ESPN will help NBA avoid a lockout

Posted by ZA on January 17, 2011

A good article in Ad Age by sports marketing guru, Rich Thomaselli, about the effects of an NBA lockout.  The article details who has the most to lose if the NBA does have a lockout next season.  There is $1 billion worth of television ad revenue at stake, much of that coming from ESPN.  One of the best points in the article is about how ESPN & Turner will fill open time slots in their TV schedules, if there is a lockout.  Thomaselli points out that ESPN doesn’t have NHL programming to fill open spots like they did during the NBA lockout in 1999.

That surely has got ESPN execs in Bristol nervous about the possibility of this lockout happening.  I mean it’s one thing for them to fill their Monday Night Football time slot if the NFL has a lockout, that is one night a week.  It would be something much greater for ESPN to have to find quality programming to fill multiple days of their week in place of their NBA broadcasts.  ABC would be scrambling as well to fill in holes, which would be especially painful since they just recorded their highest ratings ever for their Christmas Day NBA broadcasts.

So what happens to avert an NBA lockout?  I think the folks at the Worldwide Leader get involved to help negotiations. They will of course say they play no role in league versus labor issues, but they do.  ESPN is a brand maker, they can take a player and make him rich just by giving him the exposure that “Madison Avenue” craves.  So you better believe that ESPN has the ear of the players and their agents.  ESPN also works with the league to set the broadcast schedules and each owner knows the more his team is on TV the higher the value of his franchise climbs.  So in the end, I think ESPN helps the NBA to keep playing without a lockout.

If you are ESPN, it’s good to be the king.

Posted in ESPN, NBA, Sports Television | Tagged: , , | Leave a Comment »

Will Groupon be successful advertising at Super Bowl?

Posted by ZA on January 10, 2011

AdAge reports that Groupon made a big media buy in the pregame of the 2011 Super Bowl.  Groupon’s goal is to introduce their brand to a more mainstream audience.  The Super Bowl has an audience of over 100 million people (106 million for 2010 game) which is about 4x the number of customers that Groupon has in North America today.  So the Super Bowl offers big potential, but is it a good move for Groupon?

My rule of thumb is that Super Bowl advertising should be for established brands that already spend heavily in television throughout the year (e.g.- Budweiser, Coke, Verizon, etc) and avoided by those just looking to make a splash.  But in this case I think it is a good move for Groupon because they are already bringing in significant revenue and can use the Super Bowl as an opportunity to give more mainstream credibility to their brand.  Groupon may be able to get some of those people who have heard of them to sign up and buy.  Call it success by association – Groupon will benefit from their exposure right next to mainstream brands. So I give thumbs up to Groupon on this Super Bowl ad buy.

While I think this move helps bring in more revenue for Groupon, the bigger challenge for them remains to offer relevant promotions.  Groupon is the it product for local advertisers and some national (i.e.- Gap).  But Groupon is going to have to continue to offer quality deals, from top merchants, to keep people using their site.  If the quality of the offerings from Groupon slips (which I think it does eventually) then their millions of users will stop buying and eventually stop subscribing to their daily emails.  That imo is the biggest challenge Groupon faces in 2011.

Posted in NFL, Sports Marketing | Tagged: , , | Leave a Comment »

Who will oversee the FIFA anti-corruption committee?

Posted by ZA on January 4, 2011

The recent round of voting by FIFA to select the locations of the 2018 and 2022 once again brought new improper behavior by FIFA voting members, as well as, plenty of fresh new accusations that FIFA is corrupt.  How has FIFA responded?  FIFA president Sepp Blatter announced that FIFA will setup an anti-corruption committee to ensure more “transparency” for how FIFA operates.  Blatter claimed this move would “strengthen our credibility”.

My question is who is going to oversee the FIFA anti-corruption committee?

By FIFA choosing to self insure their own legitimacy, they are actually just maintaining the status quo.  The same bribery that has routinely occurred could now just extend to the FIFA committee.  The members of the voting committee will know members of the anti-corruption committee, so how hard will it be for them to sway their colleagues when they need a favor.  In reality all FIFA has done has involved more FIFA members in the selection process, which will provide more potential options for the next FIFA scandal.

Whereas if FIFA was willing to go outside their organization to develop a watchdog group, then they would have a better system of checks and balances.  But FIFA is not going to do that because it could perhaps shed too much light on how they operate.  And while I agree that no private company has to agree to 3rd party oversight, I think that FIFA’s role in sports is global and therefore needs someone to keep them in-line.

[Addition: Further illustrating my point, a top member of the current FIFA ethics committee resigned claiming that the current administration has no interest in cleaning up the corruption within FIFA.  How does FIFA spin this one? He’s one of their own saying they are corrupt.]

Posted in Soccer | Tagged: , , , , | Leave a Comment »

Brazil launches new logo for 2016 Olympics

Posted by ZA on January 3, 2011

Brazil has released their logo for the 2016 Olympics.  I think its a good looking logo, even if does bear some resemblance of the Telluride Foundation logo.

Brazil 2016 Olympics logo

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