BrandDunk

Branding the World of Sports

Tiger Woods doesn’t get it…

Posted by ZA on November 22, 2010

…but this article in AdAge does.  It hits on exactly where Tiger is going wrong in his efforts to rehab his image and what he could do to improve.  I totally agree that everything Tiger is doing right now seems to be scripted by IMG.

I asked a friend of mine, who is a huge Tiger fan, if he listened to the radio interview last week.  His response was, “You can be a bland d*ck and still be wildly popular (as long as) you win everything.  But finishing 11th and ‘granting’ interviews like this is boring…and a little insulting.”   I agree with my friend and I agree with the experts quoted in Rich Thomaselli’s article.

For Tiger to truly win back some of us, he either needs to start dominating on the golf course again or he needs to be more authentic.  Since I personally don’t think Tiger has it in him to be more authentic, I think Woods needs to just win. The question now is can Tiger Woods get back to that same level of domination?  Can he dominate the golf scene in the coming years the way he did in the past?  I think that’s a challenge for Tiger, because there are a lot more talented golfers these days.  And there is not the same fear of Tiger Woods that once existed on the PGA Tour.  A lot of these younger players and foreign golfers want to challenge Tiger and have the games to do it.

So if I’m Tiger Woods, I would quite these lame attempts to personify himself to the public.  Instead I would go radio silent again and thrust all his energy into getting back to dominating on the golf course.  Then fans like me can just appreciate him for being the best golfer on the planet, instead of his agents trying to get us to like Tiger the person.

Tiger Woods' latest PR attempts are too programmed

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