Branding the World of Sports

Tiger Woods’ impact on PGA Tour

Posted by ZA on March 24, 2010

The New York Times Magazine offers a good look at the affect that Tiger Woods has had on golf and the PGA tour, in their article called “Tiger Bubble”.  It offers some fascinating insight into the changes Tiger has brought to the world of professional golf.  And it analyzes how Tiger’s current scandal might affect golf.  The article has plenty of quotes that the folks at the PGA Tour headquarters might not like to hear, including these two below:

“…will investors return to an enterprise whose fortunes have seemed so inextricably linked to a single brand?”

“…almost three times as many golf courses closed as opened in the United States last year.”

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