BrandDunk

Branding the World of Sports

BrandDunk in Final Four sponsorship article

Posted by ZA on February 21, 2010

Media Life Magazine ran an interesting article, by Diego Vasquez, on the cost and value of sponsorships at the NCAA Final Four.  The article focuses on the value that can be derived by “out of home” sponsorships at events like the Final Four.  And if you read down to the bottom, you’ll see a quote I contributed to the article.

“Certainly you’re getting your brand in front of a strong target market. In addition to the fans, there are also a lot of corporate types — a lot of influential people will be there. So if you’re setting up something like a fan experience outside of the arena, you’ll get great traction locally and get exposure among corporations entertaining clients, as well as the fans.” Zach Anderson, a marketer who runs the blog BrandDunk

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: