Branding the World of Sports

Do you know Mark Grimmette?

Posted by ZA on February 11, 2010

Do you know this guy?

Most American sports fans have probably never heard the name, Mark Grimmette.  But Mark is a name you need to know because he has been selected by the USOC to carry the American flag at the Opening Ceremonies of the 2010 Vancouver Winter Olympics.

Grimmette is a luger who competes in doubles luge with his partner Brian Martin.  Grimmette’s team won an Olympic bronze medal in the 1998 Winter Games and a silver medal at the 2002 Salt Lake City Olympics.  More here on him at this Wikipedia page about Mark Grimmette.

I’ll admit that I had never heard of him before today, but I also probably do not know 95% of the athletes at the Winter Olympics.  It is an honor for Grimmette to carry the US flag; so I congratulate him and hopes he brings home the gold.

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