BrandDunk

Branding the World of Sports

Adidas launches Star Wars themed collection

Posted by ZA on January 18, 2010

Nice opportunity for Adidas to tap into the hardcore Star Wars fan market.  Passionate Star Wars fan are going to buy and wear the gear, which should generate some strong revenue and brand awareness for Adidas.  My only question is will Adidas or Nike be the first to cut the same type of deal with Star Trek, everyone knows those Trekkies have huge buying power.

See the new Adidas Star Wars clothes and shoes.

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