BrandDunk

Branding the World of Sports

Nestle turns to YouTube to promote Olympic athletes

Posted by ZA on January 5, 2010

Nestle is promoting its new product by releasing videos featuring Olympic athletes, Shawn Johnson and Apolo Anton Ohno on YouTube.  Johnson and Ohno are shown performing stunts in the videos to earn points for their Nestle team (Team Crispies or Team Chocolate).  The videos have drawn over 1 million views on YouTube.

The Shawn Johnson video shows her doing a backflip over a bobsled as it races down the track.  The video is similar to the Nike video that shows Kobe Bryant jumping over a speeding car.

Shawn Johnson doing backflip over a bobsled

Kobe Bryant leaps over a speeding car

[Assist: Brandweek]

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