Branding the World of Sports

ESPN’s “30 for 30” is worth watching

Posted by ZA on October 8, 2009

I don’t usually promote on behalf of the Worldwide Leader (mostly because they don’t need me to) but I think their new “30 for 30” series is worth watching.  And not just because Bill Simmons (aka: the Sports Guy) was responsible for getting the series made.  ESPN  launched this new series of sports stories that detail important sports moments over the past 30 years.   The concept was to select a subject that was well known, but then tell the unknown story behind that topic.  Each of the documentaries will be directed by feature films director.

I watched the first one this week called King’s Ransom which was directed by Peter Berg.  Kings Ransom was the story of the trade that sent Wayne Gretzky from Edmonton to Los Angeles.  Director Peter Berg really got into the behind the scenes dealings and emotions that helped to pull off the deal.  He also focused on the pain, anger, anguish that Edmonton fans felt after their star player was traded.  He exposed the role that Gretzky played in making the deal happen.  He even wrapped it up neatly in the end with most agreeing it was a trade that had to be made.  Even thought the deal hurt the Edmonton Oilers and their faithful, it was still a trade that had to happen.

The ratings on this first installment were not stellar, but I think it’s a series that is worth watching.  As sports fans we often only hear the big stories in the media.  This program, modeled after HBO Real Sports, tells the less known story.  That’s personally something that I love.  Here are a few of the future episodes that I’m looking forward to watching:

* Small Potatoes: Who Killed the USFL – airs October 20th
* Muhammad and Larry – Oct 27
* The Legend of Jimmy the Greek – Nov 10
* No Crossover: The Trial of Allen Iverson – 2010
* Jordan Rides the Bus – 2010
* June 17, 1994 (story of OJ Simpson’s run from police in white Bronco) – 2010
* Steve Bartman: Catching Hell – 2010
* One Night in Vegas – 2010
* The Best That Never Was – 2010
Complete list here at ESPN’s 30 for 30 website.

My only complaint about the series is that they are going to make me wait 9 months to see all of these great features.

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