BrandDunk

Branding the World of Sports

“The kid from North Carolina” aka: Michael Jordan

Posted by ZA on September 9, 2009

A great article from Yahoo Sports on Nike’s decision to sign Michael Jordan.  The original deal signed back in 1984 was for $500k and a piece of the profits from Nike sales of Jordan products.  The deal eventually catapulted Nike from a top sporting goods company to a global brand.

Some more interesting tidbits from the article:
* Nike’s total revenue in 1984 (year MJ signed) was $900 million, in 2008 Nike had $18.6 billion in revenue.

* No one at Nike had ever met Michael Jordan when they agreed to sign him to an endorsement deal.

* Nike produced so much black & red apparel with Jordan that “at one point there was a run on the world’s supply of red-colored thread”.

It’s a good article by Dan Wetzel, it’s worth a read.

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