Branding the World of Sports

Golfsmith backing Mickelson & Mediate at 2009 US Open

Posted by ZA on June 10, 2009

Golfsmith is at it again…for the second time this year they are offering a free driver to their customers IF a certain golfer wins a golf tournament.  Back in April the golf superstore offered a free TaylorMade driver if Sergio Garcia won the 2009.  The catch?  You had to purchase the driver prior to completion of the final round of The Masters.  After shooting a 67 in the 2nd round, Sergio eventually faded to finish tied for 38th.  So there were no free TaylorMade drivers.

This time Golfsmith is backing two huge fan favorites, Phil Mickelson and Rocco Mediate.  Mickelson captured the hearts of the New York crowds at the 2002 US Open when he battled Tiger Woods down to the wire, eventually finishing 2nd.  Rocco achieved a similar feat in the 2008 US Open, by taking eventually winner Tiger Woods to an extra 18 holes of golf to determine the winner.  Both will have a tremendous amount of crowd support at Bethpage Black…and now on TV from golf fans around the country who want to win a free Callaway driver.  Golfsmith will offer a free Callaway if Phil or Rocco wins at Bethpage.

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