BrandDunk

Branding the World of Sports

Yankees caught with performance enhancing substance?

Posted by ZA on April 20, 2009

The New York Yankees have been caught red handed providing a performance enhancing substance to members of their team.  The result has been an overabundance of home runs at new Yankee Stadium.  Yankee home games are averaging 4.5 home runs per game, which translates to approximately 350 home runs over the course of a season.  The current rate of home runs is more than 3x greater than the 1.35 home runs per game average at Camden Yards and US Cellular Field, which shared the top two spots in 2008.

The performance enhancing substance being provided by Yankees brass?  Wind.  The design of new Yankee Stadium is causing a wind tunnel that has caused the rash of home runs.  Darren Rovell at CNBC was first to report on the story and said the Yankees are examining the “wind tunnel” effect causing all of the home runs.  Then a Accuweather story said that the angle of the seating in the new stadium “could have an effect on wind speed across the field”.  Accuweather went on to say that the “wind tunnel” conditions are most prevalent now and in late Fall, so the homers presumably would not keep up at this pace.

I’m sure this story will continue to evolve as it is investigated by the team, league and media.  But there is one thing that I’m already sure, that the Yankees are not happy at the thought that their $1.5 billion dollar stadium has a flawed design.  And if that turns out to be true, then I expect Populous, the architects who designed new Yankee Stadium, might be looking to change their name back to HOK Sport to hide from this embarrassment.

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