Branding the World of Sports

The Guitar Hero commercial we didn’t need

Posted by ZA on April 1, 2009

As a sports fan, I cannot imagine much worse than seeing Duke’s Coach K in his underwear.  Unless you tell me I’m going to have to see Hall of Fame Coach Bob Knight in his boxers.  Yuck!

Well that visual, that you are now desperately trying to get out of your head, actually exists.  The new Guitar Hero commercial features Coaches Mike Krzyzewski, Knight, Rick Pitino and Roy Williams imitating the famous scene from the movie Risky Business.

Who thought this commercial was a good idea?

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