Branding the World of Sports

GM cutting ties with College Hoops after 25 years

Posted by ZA on March 2, 2009

Reported by SportBusiness that General Motors (GM) will most likely not renew their sponsorship of the NCAA Tournament after the 2009 season.  That would end a 25 year sponsorship relationship between GM and the NCAA.  GM was reportedly spending over $75 million per year in advertising during the month-long NCAA Tournament.

Wow, that’s a huge sponsorship loss for the NCAA.  It is going to be tough for them to find one partner to replace all that GM did, because it will take a big corporation (most are hurting right now) and can’t be a alcohol company (AB, Miller and Coors are shut out).

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