Branding the World of Sports

Say goodbye to Texas Stadium

Posted by ZA on February 20, 2009

The Dallas Cowboys played their last game at Texas Stadium in December 2008.  Now it is time for fans to pay their last respects before it is gone forever.  Texas Stadium will be demolished soon to make way for a new development project in Irving, that will include an outlet mall.

But this weekend Irving residents can get a jump on spending before the outlet mall is even built.  The Texas Stadium fanfest will let fans bid on and buy memorable from the stadium.  My favorite line from the DMN article: “The event will feature something many Cowboys fans never thought they’d live to see: free parking and admission.”  I think that jab was aimed directly at Jerry Jones.

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