Branding the World of Sports

NBC rakes in cash from the Super Bowl

Posted by ZA on February 5, 2009

NBC sold $206 million worth of Super Bowl advertising for the 2009 game.  That is a record amount for any Super Bowl.  For the day, including pregame and postgame shows, NBC sold over $260 million worth of television advertising.

NBC lost a number of high profile advertisers including General Motors and Fedex, but still had 32 advertisers involved.  Including a few new Super Bowl advertisers like Cash4Gold, Hulu, Pedigree and Teleflora.  Advertisers for the 2009 Super Bowl paid close to $3 million dollars per commercial.

2009 Super Bowl Advertisers:
* Anheuser-Busch (Budweiser, Bud Light)
* Audi
* Bridgestone
* CareerBuilder
* Castrol Motor Oil
* Coca-Cola
* Columbia Pictures
* Denny’s
* Dreamworks
* E-Trade
* PepsiCo (Frito-Lay, Gatorade, Pepsi, SoBe)
* General Electric
* Heineken
* H&R Block
* Hulu
* Hyundai
* Kellogg’s
* Nextel
* Paramount Pictures
* Pedigree
* Pixar
* Sony
* Sprint
* Taco Bell
* Teleflora
* Toyota
* Universal Orlando Resort
* Vizio
* Walt Disney Pictures

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