Branding the World of Sports

Endorsement dollars rolling in for Michael Phelps

Posted by ZA on November 21, 2008

It took a little while post-Beijing for the Michael Phelps endorsement sweepstakes to really heat up, but it appears the swimming phenom is finally starting to hit his stride. Subway signed Phelps to an exclusive fast-food deal that prevents him from pitching any other fast-food chains. Phelps joins football player Reggie Bush on the Subway roster of sports stars, Bush has been pitching Subway since his rookie year in the NFL.

Phelps also recently signed a deal with Kellogg’s to appear on the cover of their Corn Flakes box. These two deals are in addition to an array of endorsement deals that Phelps already has, including: AT&T, PowerBar, Speedo and Visa. Expect young Mr. Phelps to land a few more key deals over the next 12-months, including the possibility of a financial institution (bank) and a car maker (if they have any money left).  He is also a prime candidate for an upgrade on his apparel deal.  Nike & Adidas both have a lot of money to try to lure Phelps away from Speedo, even if Speedo’s suits are superior to Nike.

So expect to see Michael Phelps shaking a few hands and posing for photos.  Sponsors have not forgotten the enormous Worldwide exposure that Phelps drew during the recent Olympics, and the 2012 London Olympics are only 3 and a 1/2 years away.

Michael Phelps endorsement superstar

Michael Phelps endorsement superstar

Michael Phelps Endorsement Deals:
Omega watches
PureSport sports drinks

2 Responses to “Endorsement dollars rolling in for Michael Phelps”

  1. Alan said

    He was also in a recent Guitar Hero commercial with Kobe Bryant, Tony, Hawk, and A-Rod. I don’t know if he has an official deal with them though. It’s just a matter of time before they come out with the Michael Phelps swimming video game!

  2. Eddy Wu Chaney said

    Here are funny gif animation of Michael Phelps during the olympic xD

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