Branding the World of Sports

Wrigleyville bars to suspend alcohol sales during Cubs games

Posted by ZA on September 30, 2008

Bar owners in Wrigleyville (the neighborhood surrounding the Chicago Cubs stadium) say they are going to temporarily suspend alcohol sales during the late innings of Cubs playoffs games.  Although it sounds like the city strong armed the bars into the deal.

Billy Lawless, owner of the Irish Oak bar, said “I’m not happy with it.  You say it’s voluntarily, but c’mon it’s a directive from the city.”

The city has the right idea, to try to lessen the drunken unruly behavior that often occurs around sporting events.  But the reality is that if people want to get drunk for a game, they are going to find a way.  Asking the bars not to serve them might help curb some of the drunkiness, but it’s more likely to make people find alternative ways to get their booze.

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