Branding the World of Sports

Reebok signs F1 driver Lewis Hamilton

Posted by ZA on May 14, 2008

Reebok is going to pay Formula One superstar, Lewis Hamilton, almost $20 million dollars to become their newest “global brand ambassadors”. The deal is a 3-year deal that will pay the young driver to be a spokesperson for Reebok throughout Europe and the rest of the World. Other “brand ambassadors” for Reebok include soccer stars Thierry Henry and Andriy Shevchenko.

No word on whether Reebok included a clause in the contract about avoiding dangerous activities.

Lewis Hamilton F1 driver
Why is Lewis Hamilton smiling? You would be too if Reebok just gave you $20 million.
(Picture courtesy:

Click here to see a full Endorsement Profile of Lewis Hamilton.

One Response to “Reebok signs F1 driver Lewis Hamilton”

  1. […] post by ZA Possible Related […]

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